Project Overview
Carisma is a SaaS-based CRM designed to boost car dealership performance through gamified employee engagement. Employees earn points for meeting departmental targets, redeemable for bonuses, with top performers highlighted on leaderboards. Department-specific and inter-dealership leaderboards foster competition and drive excellence. With real-time analytics, Carisma aligns employee incentives with dealership success, creating a motivated and high-performing workforce.
Problem Statementin the Transportation Industry
Car dealerships operate in a highly competitive environment where efficient management of sales, service, parts, and finance is crucial. Employees often struggle with tracking their targets and performance, which can lead to decreased motivation and inefficiencies in the process. The existing systems are either too generic or lack integration between departments, resulting in missed opportunities and poor customer experience.
Design Timeline
Visual Design
Below we will take a look at the most important application screens separately
